Elements and Performance Criteria
- Plan the production process for advertisements
- Confirm the timing and budgetary requirements for creative and production work
- Assess the creative brief and identify factors that influence the production process
- Investigate and determine production processes to suit the advertising brief, creative work and the advertising medium
- Determine the specifications to suit both the advertisement and production process
- Schedule pre-production work to meet production and post-production requirements
- Plan a production schedule to meet the requirements of the advertising brief and media plan
- Evaluate and select suppliers
- Identify suppliers for each element in the production process
- Assess suppliers in terms of their expertise and capacity to meet production, budget and schedule requirements
- Base choice of suppliers on merit and value for money and their capacity to meet legal and ethical requirements
- Brief and gain agreement from suppliers on the production, schedule and process requirements
- Direct the advertising production process
- Integrate the management of all aspects of the production process to meet the requirements of the advertising brief and schedule
- Involve creative specialists in the production process to solve creative problems and to advise on creative changes to ensure the resulting advertisement is consistent with the objectives and positioning for the product or service
- Ensure the outputs from the production process meet the requirements of the production schedule, creative brief and media plan and meet legal and ethical requirements
- Evaluate advertising production
- Evaluate the quality and cost-effectiveness of the production processes and report against the requirements of the creative brief
- Ensure evaluation processes are valid and measure quality against the standards established in the creative brief
- Evaluate the final advertisement in relation to the requirements of the creative brief